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FRAME MELBOURNE HOARDING PROJECT

Frame Melbourne Hoarding Project
hoarding project framed Melbourne before the photography was added.
The beginnings of the project install before the photo frames were added. Designs from left to right are Bees in the Bottle-brush, Butterfly Gem, Birds in the Flowers, Hibiscus Swirl &  Leadbeater Forrest.

 

Hoarding project framed Melbourne after the framed photography was added.
Close up of the finished project with the photo frames.

 

Elevation view showing the scale of the project.

 

Another close up from the right side of the project. Wallpaper design Leadbeater Forest.

 

Hoarding project framed Melbourne after the framed photography was added.
The left side of the project showing our Bees in the Bottlebrush design.

 

Hoarding project framed Melbourne after the framed photography was added.
The final project.

ABOUT THE PROJECT:

Frame Melbourne is a project run by landscape Architecture students from RMIT’s School of Architecture and Design and Lendlease’s Melbourne Quarter development. The students designed an interactive artwork gallery on a 17 metre long hoarding as part of Melbourne Quarter’s site on the corner of Spencer and Flinders Streets.

The project captures the essence of life in Melbourne through photographs taken by the public looking through a window of a favourite space in the city.​ The images needed to include include the window frame and part of the room interior but no people. All the images needed to be hashtagged # FRAMEMELB then shared on Instagram and Facebook before being uploaded to the main website. A selection of these photographs were then printed and framed to form part of the exhibit.  Tamara design Co was asked to supply a number of wallpaper designs to be used as the backdrop for the photographs the students re-coloured the designs to suit their creative vision.

You are invited to check out the Frame Melbourne exhibition which will run thoughout 2017 at the temporary Melbourne Quarter Hoarding Gallery on the corner of Spencer and Flinders streets in Melbourne. Head on over to their website for more information.

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